Ready to Trade Confusion for Confidence?
Your future shouldn’t be left to chance—or handed to a firm that treats you like a number.
The Mission That
Drives Them
Let’s be honest—plenty of advisors get into this business for the paycheck. Not Joe and Trae.
For Joe, it started with pain. Losing his parents early—and watching the financial chaos that followed—ignited a fire to make sure no family ever has to feel that unprepared again.
For Trae, that mission became a mantle. He watched his dad rebuild from the ground up and stepped in with his own drive to carry the torch forward.
Boulder Financial was born to be different: to offer hope, protection, and peace of mind in a world where too many families feel lost or overlooked.
They don’t just talk about legacy. They live it.
Introducing The
Boulder Method™
At Boulder Financial, retirement planning isn’t just about numbers—it’s about protecting what matters most: family, trust, and legacy.
That’s why we created The Boulder Method™—a step-by-step process forged through personal adversity and decades of experience. It’s more than a plan. It’s a partnership. A promise that you’ll never face retirement alone.
Built Through Fire.
Driven to Protect.
Joe and Trae didn’t build Boulder Financial on theory—they built it on lived experience.
Joe’s rough start—and the lessons he learned about money, responsibility, and resilience—laid the foundation. Trae grew up watching that grit in real time, stepping in beside his dad with his own competitive edge and modern perspective.
Together, they’ve built more than a business. They’ve built a process that ensures no family faces financial storms alone.
Faith First.
Finance Follows.
Faith isn’t a footnote—it’s the backbone of Joe and Trae’s mission. From Sunday School teaching to quiet prayers for their clients’ success, their values guide every plan they build.
They don’t just create strategies—they serve with purpose, helping families pursue a future filled with confidence, not fear.
Built to Give Back
Joe and Trae believe success isn’t just measured in dollars—it’s defined by the lives they touch. That belief fuels everything they do, in business and in life.
It’s why they support causes like St. Jude’s and Wounded Warriors, and stay active in their local Ruritan clubs—investing time, money, and energy into the people and communities they care about.
No Suits. No Fluff.
Just Strategy.
Joe’s no-BS honesty. Trae’s competitive edge. Together, they’re a duo clients trust to cut through the noise.
They say what others won’t, ask what others avoid, and bring clarity where most bring confusion. Their style is simple: direct, strategic, and always rooted in what’s best for the family sitting across the table.
Swing, Strategy, and the Long Game
Joe and Trae don’t just connect on the course—they sharpen the same mindset they bring to retirement planning. Every round of golf is a lesson in patience, precision, and long-term thinking. It’s not just about the next shot—it’s about setting yourself up for the next five. Joe taught Trae how to read a green, trust his instincts, and play through pressure—skills that
now show up in how they help clients navigate complex financial decisions.
Whether it's choosing the right club or the right annuity, the parallels are clear: you win by focusing on fundamentals, planning ahead, and avoiding unnecessary risks. At Boulder Financial, they don’t just talk about strategy—they live it, one swing at a time.
The Labrador
Retriever Rule
For Joe and Trae, loyalty isn’t just a trait—it’s a standard.
Whether it's throwing a frisbee on the beach or spending quiet nights with their family dogs, their lives are built around trust and consistency. That same loyalty guides every client relationship they build.
The Boulder Method
A Proven Path to Lifelong Financial Strength
At Boulder Financial, we believe in clarity—not complexity. That’s why we built
The Boulder Method™, a simple, proven process to turn confusion into confidence:
Foundation Meeting
We get to know you, your family, and what matters most. No jargon. No pressure. Just real conversations.
Risk Reveal™ Session
We uncover hidden threats in your current plan—from taxes to market exposure—and explain them in plain English.
The Boulder Blueprint™
We design a strategy that prioritizes income, protection, and legacy—without sacrificing growth.
Legacy Lock™ Implementation
We help you put everything in place, so your plan holds strong for the people you love—no matter what comes your way.
No stress. No guesswork. Just a rock-solid path to a retirement you can count on.
Ready to Trade Confusion for Confidence?
Your future shouldn’t be left to chance—or handed to a firm that treats you like a number.
Copyright Joe and Trae - 2025